For non-technical founders

We become your tech team.

Tech execution for non-technical B2B founders. From idea validation to MVP, CTO function, and product launch — in 90 days.

Who this is for

Built for founders without a technical co-founder

  • You have a validated B2B insight but no one to build it.
  • You’re tired of agency conveyor belts and disappearing freelancers.
  • You want a partner who treats the product like their own — not "hands for hire".
What’s included

What you get

Idea validation

Hypothesis identification, Wizard-of-Oz testing, customer discovery — before any code is written.

MVP development

Web, mobile, AI/AR/VR. Architecture built for future scale, not technical debt.

CTO-as-a-Service

Tech decisions, team management, infrastructure. Andy as your fractional CTO.

Product launch

First paying customers, traction signals, investor-ready packaging.

How we work

Four stages. Ninety days.

01

Focus

Identify the one risky hypothesis that defines whether your business works.

02

Precision Stroke

Build the minimum product that tests that hypothesis — nothing more.

03

Gaining Strength

Validate with real users, iterate, secure first paying customers.

04

The Masterpiece

Package product + traction. Prepare deck. Walk into investor rooms ready.

FAQ

Common questions from non-technical founders

  • I'm not a tech person. How do I explain my idea to developers?

    You don't need to learn the terms. We use a deep-immersion methodology — we formulate the idea in your business language first, then translate it into technical specifications. You stay the expert on the problem; we translate.

  • How much money do I need for an MVP?

    Budget is limited and must be used efficiently. We provide transparent stage-by-stage estimates and offer three commercial proposal levels — prototype, MVP, full version — so you can match scope to budget.

  • What if a month in I realize we're heading the wrong direction?

    We build partnerships, not contracts. If the course is wrong, we initiate a sync, revise priorities, and adjust the next sprint backlog (1–2 weeks). Architecture is designed for change, so the cost of pivoting is one replanning meeting — not a rebuild.

  • Do you have success stories where the founder was non-technical?

    Yes. FixNeighbor, beStraight ($2M raised), ADSAN PropTech, Gypar, and Dual AR Bridge are all cases where a non-technical founder came with the insight and we built the product end-to-end.

  • What's a "technology partner" vs a "contractor"?

    A contractor codes what you specify. A technology partner engages with your business problem, asks the right questions, challenges weak ideas, and treats the product as their own. We work as the second model. We won't silently execute a spec that won't survive contact with the market.

Ready to find your tech half?

One 30-minute call. We'll map what you have, what you're missing, and whether we're the right team to build it with you.

Book a Founder Call →