Our Workshop: Philosophy and Approach
The results you've seen in our work are no coincidence. They are the direct outcome of the philosophy we follow and the approach we practice. Here, we are not selling anything. We simply show honestly who we are and how we work, so you can decide whether our principles resonate with you.
Our Philosophy
Respect for the concept
We treat your idea as if it were our own.
Purity in execution
We write code to be proud of.
Value above all
Our work is measured by your business success.
Andy Terekhin
Founder and Master Strategist
“The best strategy is the shortest path from idea to result. My job is to cut off everything unnecessary so that every resource invested brings you closer to the goal.”
The gap between a founder's vision and a developer's code is where ambitious projects most often die. To translate an idea into the language of working technology without loss, you don't just need a mediator — you need someone fluent in both languages. Andy Terekhin is exactly that kind of Master Strategist.
His journey is a story of building bridges across this gap. He began as a journalist, learning how to uncover the essence of any topic and frame it in words that resonate. Later, under the tough discipline of military service, relying only on his own time and persistence, he built an IT business from scratch — mastering the language of cold sales and real marketing in practice. But when the market demanded more, he didn't go looking for a translator. He chose to learn a new language himself — the language of code.
By personally diving into VR/AR development projects for clients from Miami to Istanbul, Andy has taken ideas all the way to the last line of code more than 40 times. He realized through experience that true success is not a compromise between business and technology, but their synthesis in one person. This exact approach helped the VR startup beStraight, focused on spinal disease prevention, secure $2 million in funding.
Tired of empty promises? Worried your idea will be distorted as it passes “from hand to hand”? Andy Terekhin personally leads every project, because his true passion is the launch — that decisive moment when an idea turns into a working mechanism. Once a project reaches operational stability, he hands over the helm, keeping a share in the success as a guarantee of his lasting commitment. This is not just consulting. It's partnership at the deepest level of your mission.
“Our model is a modern alternative to traditional agencies, combining the agility of a top-tier team with the reliability of a Principal-level partner.”
Your challenge is unique. So is the team for it.
We don't maintain a large staff just to handle a flow of projects. Instead, for each task, We personally assemble a team of trusted, highly specialized experts from my network.
What this gives you:
- No random people: Only those whose expertise perfectly matches the task work on your project. You don't get a “bench employee,” but an elite specialist
- Direct access to the lead expert: I am your sole point of contact. This eliminates communication issues and ensures your vision is not distorted on its way to the developers.
- Maximum efficiency: You don't pay for office overhead or staff not working on your project. Only pure expertise and focus on results.