ADSAN: The Path from an Idea to Market Traction in 3 Months
From idea to first market traction in 3 months
Canvas Idea
It all began with the deep, personal pain of the founder, Dmitry Gitlin, a professional engineer. He articulated it perfectly: "An engineer has a unique gift — expert judgment. But we force them to spend 80% of their time on routine: manual measurements, tedious data entry, and wrestling with photos in Word. I used to spend weeks writing reports, knowing it was a massive waste of expertise, money, and time." The idea for ADSAN was born from this frustration. The ambition was not just to create another tool, but a "digital scalpel" to replace the "rusty hammer"—to give experts back their time and allow them to focus on the 20% of brilliance that truly defines them.
Canvas Challenge
The primary challenge was to find a way to turn this bold but massive idea into a viable business from scratch, with limited initial resources and only three months to prove the concept.
Stroke Solution
The initial concept was broad and included managing an entire fleet of drones to collect data. After a diagnostic phase, we realized this was an anchor that would make the project expensive, slow, and unscalable—red flags for any investor. The key decision—the "one precise stroke"—was the conscious choice to cut away everything that was not the core value. We eliminated the drones and the logistics to focus on the single most important thing: creating the "brain" of the service. We directed 100% of our resources toward developing a scalable AI platform that could take any set of photos (from a drone, phone, or camera) and transform them into a perfect report. This strategic move transformed the idea from a "drone management business" into a "scalable PropTech SaaS," fundamentally changing its investment appeal.
Value Metrics
- Proof of Market Demand: Onboarded the first 5 participants into the ADSAN pioneer program (25% of the goal for a $1M ARR).
- A Working MVP: A functional version was built and demonstrated within two weeks.
- Media Presence: Secured first publications in industry-specific media.
- A Ready Investment Package: Founder equipped with a compelling investor pitch deck.
Tech Stack
- Frontend: React.js for the user interface and data visualization
- Backend: Python with Flask for building a lightweight and fast API
- AI/ML: PyTorch for model development, YOLO for object detection, OpenCV for image processing, OpenAI API (GPT-4 Vision) for data interpretation and report generation
- Database: PostgreSQL for storing structured user and project data
- Cloud & DevOps: Render for simplified cloud deployment and hosting
“Just a wave of excitement. It has not fully sunk in yet.”— Dmitry Gitlin, Founder of ADSAN