We become your GTM team.
Go-to-market execution for technical B2B founders. Positioning, first paying customers, investor pitch, and pre-seed fundraising — in 90 days.
Built for technical founders without a GTM co-founder
- You’ve built the product — now it needs customers and capital.
- You don’t want to learn marketing from scratch while shipping code.
- You need someone who can position, sell, and pitch as well as you ship.
What you get
Positioning & messaging
One-liner, ICP definition, category construction. Tested in market, not in a vacuum.
First 10 paying customers
Outreach playbook, sales motion, pricing tests. Real revenue, not just signups.
Investor pitch & deck
Narrative, financial model, deck design. Walk into rooms ready.
Pre-seed fundraising
Investor pool curation, intros, room support. We've done this for $2M+ rounds.
Four stages. Ninety days.
Focus
Define the one ICP and one acquisition channel that matters for your stage.
Precision Stroke
Build the positioning and outreach machine that tests the channel.
Gaining Strength
First 10 paying customers. Measurable traction, not vanity metrics.
The Masterpiece
Investor deck, pitch narrative, and fundraise — packaged on real traction.
Tech founders we’ve done GTM for
RankCaster.ai
Our own GEO/AEO platform — productised GTM playbook. 100+ brands monitored across 5 AI models. 27% pilot-to-paid (6 of 22). We eat our own cooking.
Explore RankCaster ↗Tech-built · $2M raisedbeStraight
A VR therapy product needed positioning, pilot hospital signups, and an investor deck. We packaged the traction and helped close a $2M seed round.
Read the beStraight case →Original research · Category leadershipAV-Index 2026
Industry-first 10× cross-validated study of US SEO agencies, published to position RankCaster as the category leader in AI Visibility. Indexed by the methodology, not just the brand.
Read AV-Index 2026 ↗Common questions from technical founders
Do you take equity or only cash?
Primarily cash with transparent stage-by-stage pricing. We will discuss success-based components or symbolic equity in select cases where there is strong mutual conviction and a clear founder relationship — never as a substitute for fair compensation.
How do you measure traction?
Paying customers, recurring revenue, attributed pipeline. Not signups, not impressions, not LinkedIn followers. If a metric doesn't move closer to revenue or investor confidence, we don't optimise for it.
Can you help prepare for investor pitches?
Yes — pitch narrative, financial model, deck design, investor pool curation, warm intros where possible, and room support. We've packaged $2M+ rounds and walked founders into investor meetings with traction that closes.
How do you find first B2B customers?
Outbound that matches your ICP — research-led outreach, founder-to-founder positioning, and pricing experiments. We build the sales motion you can repeat after we hand it back, not a black-box agency funnel.
What if my product is too technical for traditional GTM?
Technical depth is the asset, not the obstacle. RankCaster is a deeply technical GEO/AEO platform — we sell it by translating engineering precision into a buyer-language narrative, then pairing that with original research (e.g. AV-Index 2026) that earns category authority.
Ready to find your GTM half?
One 30-minute call. We'll map your product, your market, and the shortest path to first paying customers and investor-ready traction.
Book a Founder Call →