Embodied Exploration: How We Defeated the "Planetarium Effect"

Developed a VR space journey for an Istanbul museum that transformed the visitor experience and boosted educational effectiveness.

Canvas Idea

To develop a VR application for a museum in Istanbul, in partnership with the Turkish studio Animasyon Atolyesi, allowing visitors to travel through the planets of the solar system.

Canvas Challenge

The main problem was the "Planetarium Effect." Static displays in museums can't convey the scale and majesty of space. They tell you about space, but they don't let you feel it. The challenge was to create an experience of presence, allowing a visitor not just to look at Mars, but to "land" on it.

Stroke Solution

The key decision—the "one precise stroke"—was the concept of "Embodied Exploration." We focused on the physical sensation of presence and interaction. 1) Tangible Scale: Visitors feel minuscule next to Jupiter, creating a sense of awe. 2) Interactive Discovery: Visitors can act, like scooping a sample of Martian soil. 3) Emotional Narrative: The journey is guided by a character's voice, making the story personal and engaging.

Value Metrics

  • Transformed Visitor Experience: The project turned passive learning into an unforgettable personal adventure, creating a strong emotional connection to space.
  • Increased Museum Popularity: The VR exhibit became a star attraction, drawing in new audiences, especially families, which boosted attendance and the museum's reputation.
  • Enhanced Educational Effectiveness: The immersive experience made complex astronomical concepts intuitive, significantly improving knowledge retention compared to traditional exhibits.

Tech Stack

  • 3D Engine: Unity 5.x with C# scripting
  • VR SDK: Oculus Utilities for Unity 5 (for DK2 integration)
  • Hardware: PC VR setup with Oculus Rift DK2
  • 3D Modeling: Blender / Autodesk 3ds Max for creating celestial bodies and environments
  • Audio: FMOD / Wwise for immersive spatial audio
My son usually runs through a museum in 10 minutes. But here, he sat for 15 minutes in the VR headset with his mouth open. When he took it off, he didn't ask for ice cream. He asked, 'Dad, are the volcanoes on Mars really that huge?' At that moment, I knew this wasn't just an attraction. This is real education.Murat, a museum visitor with his 9-year-old son
Embodied Exploration: How We Defeated the "Planetarium Effect" | Terekhin DC