Canvas Idea

To develop a mobile AR application for a Rosatom subsidiary that "brings to life" photos in the corporate magazine, and to create a platform for the HR department to manage this content independently.

Canvas Challenge

The main problem was the "Glossy Magazine Effect." Corporate publications are often perceived by employees as a formality, lacking emotional engagement. The challenge was to transform the magazine into an interactive portal and, crucially, to build a user-friendly platform that would allow the HR department to manage the AR content without developer assistance.

Stroke Solution

The key decision—the "one precise stroke"—was to develop a self-sufficient AR ecosystem. It consisted of two parts: 1) The "Living Magazine" for employees, an AR app that turned static photos into portals for dynamic video content, creating a wow-effect. 2) The "AR Control Panel" for HR, an intuitive web platform allowing them to independently link new videos to photos for future issues.

Value Metrics

• Increased Employee Engagement: The "Living Magazine" transformed passive reading into an interactive experience, strengthening employees' connection to the company's life and values.
• Autonomy and Speed for HR: The "AR Control Panel" gave the HR department full independence, reducing the time and cost of creating new interactive content.
• Strengthened HR Brand: Implementing AR in corporate communications positioned the company as a modern, innovative, and employee-centric workplace.

Tech Stack

• Mobile App: Unity 2021.x with Vuforia SDK for robust image target recognition
• Backend: Node.js with Express.js for the content management API
• Frontend (Admin Panel): React.js for the interactive HR dashboard
• Database: MongoDB for storing AR content metadata and image targets
• Cloud Hosting: AWS S3 for video/image asset storage, Heroku/Render for backend deployment

“Our corporate magazine used to be beautiful but 'dead.' We published photos but couldn't convey the energy of the events. Now that any photo can come to life on an employee's phone, we have a whole new communication channel. Most importantly, we manage it ourselves, without programmers. It's our own little 'Disneyland' for strengthening corporate culture.”— Danil, Head of Internal Communications at NZHK