Canvas Idea

To provide real estate developers with an interactive VR tool that allows clients to physically "step into" their future apartment and courtyard long before construction begins.

Canvas Challenge

The biggest problem in off-plan sales is the "Imagination Gap." A client looks at a 2D floor plan but can't feel the space. This gap between the blueprint and the feeling of a home is the source of the primary fears and objections that kill deals. The challenge was to completely eliminate this gap, replacing a salesperson's pitch with the client's own personal experience.

Stroke Solution

The key decision—the "one precise stroke"—was the concept of "Freedom of Doubt." Instead of a guided tour, we gave clients complete freedom to explore and test their own fears. They could teleport to any apartment, switch the time of day to see the sunlight, and walk freely through the courtyard. This transformed the VR tour from a passive demonstration into an active investigation.

Value Metrics

• 30% Faster Sales Cycle: The VR tour addressed up to 80% of standard objections before they were even voiced, reducing the number of meetings required to close a deal.
• Increased Conversion Rate: Creating a strong emotional connection by letting clients "live" in the apartment increased their confidence and the conversion rate from viewing to purchase.
• Competitive Differentiation: The tool became a powerful USP, showcasing the developer as transparent and innovative compared to competitors still selling with 2D renders.

Tech Stack

• 3D Engine: Unity 2019.x with C# scripting
• VR SDK: SteamVR Plugin for Unity for integration with HTC Vive
• Hardware: PC VR setup with HTC Vive headset and base stations
• 3D Modeling: Autodesk 3ds Max / Blender for optimizing architectural models from CAD files
• Architecture: Standalone PC VR application for use in a sales office

“"Half my job used to be convincing a client that 'this line on the blueprint is a spacious living room.' I was selling pictures. Now, I just stand by while the client walks through their future home and then answers the question, 'When can we sign?' The tool sells itself."”— Alexander, Head of Sales for the "Geometry" Residential Complex