As a visionary founder, you see your idea as your biggest asset. But you also know your biggest fear: "I have a validated idea, but I do not know where to start development, how to hire the right people, or how not to blow the entire budget on a product no one will buy". You are afraid that while you are looking for a team and figuring out the basics, someone else will realize your idea first. Traction is your best argument against this fear, proving your idea has real value even before you write a single line of code.

Traction is the measurable evidence that people are interested in your product. It is not just downloads or sign-ups; it is active users, revenue, and other metrics that demonstrate genuine demand. Getting traction before you have a full product is not only possible but also crucial for proving your idea viability to investors and partners.

How to Get Traction Before You Build a Product

Build a "house on wheels."

You want to get everything at once, but that is too slow and expensive. Instead, build a small, but complete "house on wheels"—a simple, one-page website (landing page) that describes your idea and its benefits. Its main goal is to capture user interest and collect contact information. Explain the problem you are solving and invite people to sign up for early access or a newsletter.

Ask the right questions.

You are drowning in a flood of technical information, not understanding what is truly important. Do not try to understand everything. Instead, focus on your audience. Conduct interviews and surveys with potential customers. Ask them about their biggest challenges and how they are currently solving them. This will help you "purify" your idea and gather valuable feedback for product development.

Build a community, not just a product.

You fear loneliness, as you are often the only one with the vision, and you have no one to seek advice from at a proper level. Create a community on social media or a dedicated forum where you can discuss your idea and share your progress. This will help you build trust, get feedback, and cultivate a loyal audience before launch.

How to Use Traction to Attract Investment

You want investors to see the genius of your idea. Once you have gathered traction, you can use it to attract investment. Show them your metrics: the number of people on your waiting list, the number of users who participated in your beta tests, and the feedback you have received. This will prove that your idea has genuine demand and that you are capable of attracting a real audience.

Would you like to explore some of the specific actions you can take to build this early traction, such as creating a simple landing page or running an effective survey?