You are a founder. An expert in your industry, with a deep understanding of the market, its problems, and inefficiencies. You feel you have struck gold—the one idea that will not just improve but truly transform your field. You envision a perfect, finished product that will solve all problems at once.

This is where the most dangerous trap lies: the "perfect product syndrome." You want to create not just an MVP (minimum viable product), but a full-fledged platform with dozens of features, because you think "it will not take off without it." You risk spending your entire budget on a product that never finds a market, because no one will use all those features. You fear that while you hesitate, competitors will pass you by. This fear, mixed with the dread of wasting time and money, can lead to analysis paralysis.

But there is a way to avoid this. Instead of jumping straight into coding, you need to "purify your idea" with a set of simple but brutally honest questions. This is not just a questionnaire; it is a stress test for your idea.

Here are 7 questions that will help you find the "golden feature" your customers will actually pay for.

1. What are your customers truly paying for?

Your idea is not what you think it is. It is what people are willing to pay for. And that is not always the "product."

Maybe they are not paying for a complex AI solution, but for saved time. Not for an AR fitting room, but for avoiding product returns. Not for a CRM system, but for peace of mind that all their customers are in one place.

Founder internal monologue: "My idea is a revolutionary platform that...".

The reality: The customer does not want a "platform." They want a specific problem solved.

Start with the problem, not the solution. What is truly "broken" in your industry that you have seen "from the inside"?

2. What one, single problem are you solving?

Yes, you have 10 brilliant features. But which one is the killer feature that will make someone open their wallet? Choose the most critical pain point and focus solely on it. Everything else is a "nice-to-have" for later.

This is the reverse of a "one-stop shop" concept. You are not offering all services at once, but only the one that truly has value.

Founder internal monologue: "This feature is essential; it will not fly without it... or will it?".

The reality: If you think "it will not fly without it," it is probably an unnecessary feature.

Run an MVP test. Try to imagine your product without this feature. Would it still work? Would it still solve the main problem?

3. Who is your "imperfect" customer?

You are thinking about the mass market. But for an MVP, you need one single person who is so desperate for your solution that they are willing to tolerate its "rough edges."

Find that person. They will not wait for a perfect design; they will not look for 200 features. They will be grateful for a working product that solves their problem.

Founder internal monologue: "My product will be used by everyone, from large corporations to freelancers!".

The reality: The broader the audience, the harder it is to please everyone. Focus on a niche.

4. How can you validate the idea without code?

You have heard the stories of startups spending hundreds of thousands of dollars on a product that no one bought. This can be avoided.

Your goal is to test a hypothesis. And you can do that without a single line of code.

• Conduct interviews with potential customers.
• Create a "fake" landing page and check the conversion rate.
• Sketch prototypes in Figma and show them to people.
• Provide a "manual" MVP. Launch a service where you do all the work by hand.

“Do not fall in love with your product; fall in love with your customer problem.”

5. What does your user journey look like on a single sheet of paper?

You have a complex architecture in your head. But you do not need code; you need a simple and clear path for your customer to follow.

Take a sheet of paper and draw:

• What is the person problem?
• What do they do now?
• How does your product solve this problem?
• What result do they get?

Your MVP must be as simple as possible. The fewer steps, the better.

6. What are you doing to avoid being "just another studio"?

You are looking for a partner who will ask the "right questions." But what are you doing to make that happen? You are afraid a contractor will agree to everything, yet you are not ready for criticism.

Remember, you are not looking for "hands" to write code, but for a partner who is ready to challenge your ideas. This is what will prevent you from "burning" money in vain and create a product the market actually needs.

The reality: You need someone who is not afraid to say, "Look, it is better to do this idea this way, because...".

7. Are you ready to show an "imperfect" product?

You strive for perfection because you are afraid of "doing the wrong thing." But perfectionism is the death of a startup.

Are you ready to show an imperfect product to get initial traction and feedback? Are you ready to receive the first negative reviews?

The reality: Negative feedback is not a failure. It is a valuable resource that will help you improve your product and attract investment.

We know that starting is the hardest step, and informational vacuums keep you up at night. Maybe you have tried to describe your idea, and it turned into a 20-page document no one will understand. We can help you avoid that.

You have already taken the first step by admitting you need a partner. If you are ready to walk this path, let us do it together.

Ready to turn your idea into a clear, actionable plan?